Page 8 - Louisiana 811 Magazine 2021 Issue 4

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This year sure has flown by! 2021 has rounded third base and is about to slide into home. Our hearts continue to be with southeast Louisiana and hope they’re able to complete their recovery from Hurricane Ida soon. Businesses throughout the state are trying to gain strength and momentum so that 2022 can hopefully be the vibrant year that we all need.
Some highlights from 2021 are that we are trending to have the highest volume of dig tickets ever submitted in a year. Dig tickets submitted by homeowners continue to increase, as well. Our free online excavator training course was created this year and has been utilized by excavators throughout the state. The course is available on our website at any time of your convenience.
Our public awareness and advertising team are working hard to implement innovative efforts to educate the public on 811. We hope that you’ve seen our static or digital billboards, heard our commercials on the radio, or have seen our commercial on television. You may have also seen our advertising online while browsing the web. Perhaps you could have seen our advertising after searching for a key word, such as dig, fence, pool or tree. One month’s statistics from our digital advertising produced over 1,000 visits
to our website and over 440 dig ticket submissions.
We also piloted a Carvertise campaign, wrapping 8 vehicles throughout the state with Louisiana 811 advertising. Our statistics show that over 1.2 million impressions were made in one month from this statewide campaign.
Industry conferences and events are ramping up again, so be sure to check out upcoming events that pertain to you. We are starting 2022 off strong in the sake of safety for all! If you’re involved in any events or organizations that would like to partner with 811, please get in touch with us so that we can join you and spread the 811 message to keep our communities and your facilities safe!
We also encourage you to get involved with your local Utility Coordinating Council to discuss local projects, so that everyone is working together safely and efficiently. Feel free to connect with us to find your local council.
Please reach out to us for any help or questions. We want to do everything we can to help protect excavators, the community and our member’s facilities.
Let’s finish 2021 strong and take on the new year!
For questions or comments, Cole can be reached at cole@laonecall.com.
The way I
it
By Cole Vanderlick Manager - Damage Prevention Louisiana 811
6 • Louisiana 811
2021, Issue 4