Page 3 - Louisiana 811 Magazine 2022 Issue 1

from the desk of
Brent Saltzman
Spring is definitely around the corner and in anticipation of an exceptionally busy “digging season,” we’re making preparations by hiring and training new Customer Service Representatives (CSRs). We’re off to a great start for 2022 having the busiest January on record with both incoming locate requests and outgoing notifications to our members! We ended the year with an impressive 9% increase in incoming volume over the previous year and our homeowner ticket volume increased by over 27%.
We feel our advertising and outreach efforts are paying off. We’re reaching more folks with our safe-digging message and we will continue to strive to look for innovative ways to increase our exposure.
Speaking of new and exciting ways to increase 811 awareness, we’re thrilled to announce that on Thursday, March 31, we’ll be the game sponsor for the LSU versus Auburn baseball game! We expect over 10,000 fans to pack Alex Box Stadium and see our Louisiana 811 logo and tagline – Know What’s Below, Call or Click Before You Dig -
prominently displayed during the game. In addition to the fans in the stadium, we’ll also have our radio commercials available to the listening audience for, not only this game but in all 56 home and away games. Additionally, we’ll have the sporty 811 Corvette in a highly visible location for all the fans to see and
we’ll be handing out purple and gold rally towels at the nearby Louisiana 811 tent. To top it off, we have the esteemed privilege of throwing out the first pitch! So come on out to the ballgame as we kick off Safe Digging Month in this spectacular fashion. You won’t want to miss it!
Until next time, enjoy reading about the recognition of some special folks in this issue of our magazine as well as educational articles relevant to our industry. And, finally, thanks to the outstanding support of our advertisers because without you we wouldn’t have this format to convey important, timely information.
Brent Saltzman Executive Director Louisiana 811
2022, Issue 1 Louisiana 811 • 1