Page 18 - LA811 2022 issue 4

CenterPoint Energy’s Multi-Channel Strategy for 811 Day
CenterPoint Energy expanded its 811 education outreach campaign to key areas in
the communities we serve making 811 Day 2022 a memorable experience for all.
Kona Ice Trucks
CenterPoint partnered with Kona
Ice trucks in select cities across five states in its service footprint to deliver shaved ice treats to local community members. Eleven trucks decorated
with 811 messaging were escorted by
a CenterPoint employee from 11am- 3pm along a pre-planned route. Stops included hardware stores, areas
with heavy construction activities,
and densely populated residential neighborhoods. Before digging into their treats, patrons were reminded to contact 811 before starting any outdoor digging projects. Prior to 811 Day, CNP sent out a media release asking local networks to stop by on the truck routes which gave an opportunity to share the safe digging message on air.
811 Cookie Deliveries
CenterPoint Energy promoted 811 Day by delivering pre-packaged 811-themed cookies. The “Cookie Drop” resulted in over a dozen fire departments sharing the #Call811 message on August 11th. Cookies were also delivered to local news outlets, emergency responders, excavation companies, and government officials. The Cookie Drop created a
blitz of social media posts from these influential stakeholders promoting natural gas safety with their communities.
o 8am on KIKK-AM
o Podcast (https://www.audacy.com/
podcast/eye-on-houston-3ac67)
811 Run Minnesota
CenterPoint Energy, along with Gopher State One Call, the Minnesota Office
of Pipeline Safety, and other vendors, hosted the annual 811 Run and Walk
at Lake Bde Maka Ska in Minneapolis on Saturday, August 13th. Nearly 100 runners left the starting line at 8:11 AM for the 5k trek to raise money
for Operation Warm, an organization that provides new, warm winter coats for Minnesota children in need. Local radio personality Meat Sauce emceed the event as volunteers distributed
811 materials to race participants and promoted the importance of the 811 system and following safe digging practices.
Live Music Campaign – Houston
CenterPoint collaborated with Professional Sports Partners in Houston, along with other energy companies, on an 811 campaign that included a plane banner fly over and representation at select Houston area concert venues. From 8/1-8/11 there was digital advertising, promotional and concert ads, venue signage, and onsite activation promoting 811 at the venues.
Radio & TV
• Earned media with a :15 PSA spot to air KGLK-FM in Houston.
• Mississippi radio interview with Damage Prevention Coordinator
• Minnesota KSTP TV segment with Damage Prevention Manager KSTP 811 segment 8.11.22.MOV
• Two interviews on Houston Latin radio stations/programs
Texas811 Day Celebration Event
CenterPoint Energy participated in
the Second Annual Texas811 Day Celebration on 8/13 in Mont Belvieu. The Damage Prevention and Gas Operations Teams did a pipeline rupture demonstration and were on site to answer questions about how to start a project at home that involves digging. There was food, interactive games, and lots of hands-on activities. Community participation was very high, with a reported 500-600 people in attendance.
16 • Louisiana 811 2022, Issue 4
o
o
KQQK-FM/KTJM-FM aired on 8/11
KLOL aired on 8/7
Eye on Houston Interviews: aired
•
Sunday 8/7
o 6am Mix (KHMX), Bull (KILT) and Spot (KKHH)
o 7am on Sports (KILT-AM)